Here’s a gold-medal performance in media
relations! Canadian Cardinal Marc Ouellet wins a full two-page biographical
sketch in the weekend Globe and Mail—as a
“deep theological thinker” and credible candidate for Pope—without
bothering to sit for an interview. Reporter Ingrid Peritz faithfully passes on
the Cardinal's explanation:
“With all the talk that he is
a contender to succeed the resigning Pope Benedict XVI, the 68-year-old
Cardinal told those closest to him that the best response was no response. ‘The
coming month will be rather tough, given the novelty of the situation, and speculation
is rife,’ he wrote to his siblings and 90-year-old mother."
“Bombarded with interview requests, he chose instead a week-long
retreat of ‘profound silence.’”
Out of sight, not fishing, not hiding: being profound. Could a war hero, a two-term President, Alice Munro, David Brooks, even Michael Ignatieff get away with that?
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